Blog rolls are important. I have one. If you consider yourself a part of the “IndieWeb,” you should have one too. Because the IndieWeb dies without people spreading the word.

The thing is, Google sucks donkey balls, and not the good kind. You can’t go search for my blog here unless you know it exists or you know my name, which is probably not something normal people know. Other search engines exist, but again, you have to know what to search for. I don’t have one topic on this blog that people could search for, as I write about anything that catches my fancy. I get maybe 30 clicks from Google each month, and I’m shocked that it is that high.

I think a lot people are in the same boat, they run a personal blog that isn’t niche specific. That makes discovery a real chore. There are web rings and indexes out there that can lead people to you, but again, it requires the reader to go search that out.

That’s why blogrolls are so important. If a reader finds one indie blog they love, they might find more on the blogroll. Blogrolls are the IndieWeb’s version of an algorithm. They keep people exploring new blogs that they probably wouldn’t have found otherwise.

So share your blogrolls. I’m going to put some work into mine so that things are a little more categorized, which should make using it easier than the long list that is there right now. If you have a blogroll, you can share it with me on fedi, maybe I can find me some new blogs too.