I’ve seen several people, including myself, talk about not having something to blog about. When we undertake these blogging challenges, we often suffer from the idea that every blog post needs to be “epic,” or perhaps “revolutionary.”

I’m not sure about other people, but I feel that pressure. The pressure not only to write everyday, but to make the blog posts matter. After all, I’m writing this, I want people to want to read it. Blogging about some nonsense that nobody should care about would make it a waste of time!

Which is hogwash.

Let me let you in on a secret. It’s all nonsense. Very few things we write about actually matter to other people. Why? Because we’re all the main characters in our own story, and everyone else is secondary. It sounds selfish, but it’s just the way it is. If you and I are trying to out run a bear, I’m going to do my best to beat you. There may be pushing involved.

My point is that what we write should be more about us than the potential audience. The audience will come, and they’ll read it, and maybe leave a comment. They’ll mostly be kind, and you might strike up a conversation or even make a new friend. In the end, you shouldn’t write for others, but for yourself. Trying to make every post “the best post ever,” will just lead to burn out.

So, tell us about your sock selection. Or maybe you want to tell us a funny story about that thing your dog did that one time. Those stories don’t matter to the audience, but they matter to you. And that makes them just as important as the epic posts that are almost always accidental in nature.

Some members of your audience will eat up your small stories, because those are the relatable ones. Blogging can be a great way of making connections online, and these small stories, the personal things that don’t really matter, usually bring about the connections that last forever.

This was day 19 of Blaugust 2025